Keys to success

"The value of an idea lies in the using of it."
Thomas A. Edison

A lot has changed in the communications sector over the past 20 years — particularly due to new media. The fundamental keys to success and the tools of the trade have, however, remained almost the same:

• Focus on relevant content.
• Only by concentrating on your target group will you find the words that your audience understands and that
  move it.
• Credible brands and people are based on authenticity.
• Messages must be consistent on all channels.

On request, I would be glad to supply references and provide samples of my work as a journalist.